THE number of South Africans shopping online is on the rise‚ according to the latest research by the Digital Media and Marketing Association (DMMA) on South Africa's digital nation.
Of the 2263 people surveyed, 52% said they had shopped online on platforms such as BidorBuy‚ Amazon and Kalahari.net in the past year.
South Africa's internet economy was worth R59-billion last year‚ making up 2% of the economy. It is expected to grow to as much as 2.5% by 2016. Elna Smit of Columinate‚ who conducted the survey for the DMMA‚ said research showed consumers in general trusted information on social networks.
"Those using the internet for three years or more are the most likely to shop online‚" she said.