PORT Elizabeth took its rightful place with its sister cities Johannesburg and Durban for the second consecutive day yesterday when it again hosted simulcast screenings of the world-renowned Design Indaba currently taking place in Cape Town.
In an initiative spearheaded by Boomtown Strategic Brand Agency, the 2013 edition of the Indaba is being streamed live for the first time to the newly revamped Athenaeum'sFord Little Theatre where all the city's creative souls – from artists and art lovers to architects and advertising agency workers – were given the opportunity to be exposed to the world's leading creative minds and the latest trends and designs.
The Indaba runs in the Cape from February 27 to March 1 and not only attracts thousands of visitors from around the world but also, according to Boomtown's creative director Andrew McKenzie, 20 to 30 of the world's leading creative minds – some of whom address the audience on various design topics each day.
"We are thrilled to have been involved in this initiative. The Indaba was being streamed to Johannesburg and Durban, and we asked, why not Port Elizabeth? Why is Port Elizabeth being overlooked?
"The region has phenomenal creative talent, and it is time people here took a stand. Nelson Mandela Bay should be recognised as a creative hub, and we are working towards that," McKenzie said.
"We have had about 110 people booking for the screenings. We see this as a success as we only had about a week to market it. We had fantastic assistance from the Nelson Mandela Bay Development Agency and from a number of sponsors who assisted greatly in getting this together. The venue is fantastic and it seats about 3250 for the screenings.
"Next year will only be bigger and better and with more time to prepare, we are confident that we will only go from strength to strength," McKenzie said.
Bookings for the last two days can be made through Computicket and more information is available on the website designindaba.com