THE popular Jeffreys Bay Shell Festival has been scrapped and will be replaced with a new event later this month – the Kouga Heritage Celebrations.
Kouga municipal spokeswoman Laura-Leigh Randall said yesterday the Shell Festival had been cancelled as it "lost its appeal over the years".
"It was decided to revive the festival atmosphere in the coastal town so the new Kouga Heritage Celebrations was created," she said.
Tourism portfolio councillor Virginia Camealio-Benjamin said the event would showcase the colourful cultural mix of the area, including the Khoisan, isiXhosa and Afrikaner communities.
The programme – at Dolphin Beach on September 21 and 22 – will include dancing, music, food and indigenous games.
There will also be a market where the community will sell their wares. The market section will run until September 24.
"September is Tourism Month and Heritage Month. The celebrations will pay tribute to our rich cultural heritage and acknowledge the importance of tourism as an economic driver of the area," Camealio-Benjamin said.
A heritage awareness campaign for Grade 11 pupils will be held in the run-up to the celebrations. The pupils will be taken on a heritage tour of the Hankey area on September 19.
The purpose of the tour is to raise awareness of local heritage sites and to introduce young people to career opportunities available in the field.
The events are a joint initiative between the Kouga Municipality, Department of Sport, Recreation, Arts and Culture, the Cacadu District Municipality and East Cape Parks and Tourism.