A POPULAR pizza franchise that promises "39 minutes or it's free" was last week ordered by the Advertising Standards Authority (ASA) to withdraw their in-store advert.
The complaint was made to both the HelloPeter consumer website and the ASA against Scooters Pizza by Vredenburg resident Cheryll Geldenhuys, who claimed the advert was "misleading".
In her complaint, she questioned: "Does the promise still actually apply or is the store simply doing false advertising?"
The advert explains that the "promise" is aimed at cutting down on "violent incidents" which occur when an "addict" may be kept waiting for his pizza.
It goes on to say: "We're doing everything in our power to help the pizza addicts amongst us" and suggests a helpline called "Pizza Anonymous" to get in touch with the closest Scooters Pizza store.
But Geldenhuys said she had to wait more than 50 minutes for her pizza and that she was still expected to pay. When she inquired about the delay, she was informed the "promise" did not apply on Fridays and Saturdays, their busiest days.
In response to the complaint, Scooters Pizza said it was in the process of revamping the visited store.
However, the ASA questioned whether the revamping would impact on the concerns raised by Geldenhuys.
It said there was no way of "objectively determining" whether the proposed store changes should resolve the complaint.
It said further: "The advertising clearly refers to 'Our 39 minutes or it's free' promise, with no qualifications or limitations."
Since the advert did not disclose that the promise did not apply on Fridays and Saturdays, the ASA ruled that the advert contravened the advertising code as itwas misleading.
Scooters Pizza has been given two weeks to withdraw the advert.