NELSON Mandela Bay produced a strong showing at the annual Loerie Awards held in Cape Town at the weekend, with Port Elizabeth entrants netting four accolades in the advertising and related industry awards.
The awards, which are judged by 140 local and international experts in their fields, represent an annual recognition of the best work produced in the brand communication industry throughout Africa and the Middle East.
Port Elizabeth advertising company Boomtown Strategic Brand Agency took two bronze awards, while one of its interns, Pola Maneli, earned gold and silver awards in two separate student award categories.
Boomtown took bronze in the Communication Design: Logos category for its logo design for Art for Change, and in the Media Innovation: Single Medium category for its radio recruitment advertisement entitled "Stethoscope Radio Ad". The client was African Health Placements.
Maneli, who entered as a Nelson Mandela Metropolitan University student, received a Campaign Craft Gold Award in the Student Awards: Illustrations category for an illustration for a promotion for the university entitled "If The Shoe Fits". He earned silver in the category Student Awards: Collateral Design for his entry, "Double Bar Code & Donation Box", which was created for the Missionvale Care Centre.
Boomtown national chairman Neil Hart said yesterday he was proud of the agency's achievements, which showed that Port Elizabeth could compete with some of the country's biggest agencies.
Creative director Andrew Mackenzie said: "We are particularly proud of the Stethoscope Ad, which was a direct mail campaign directed at graduate doctors in the UK and America. Not only has the campaign received awards, it was also very successful as a recruitment campaign."