DESPITE difficult economic conditions‚ South Africans are not shying away from drinking premium alcohol brands.
Top whisky brands experienced substantial growth last year from the previous year and that trend is set to continue.
According to the Sunday Times Top Brands Survey 2013‚ the number of people consuming premium spirits increased by 5% from 2011 to 2012.
Johnnie Walker was ranked first in the alcoholic spirits category‚ with Jameson in second place and Chivas Regal in third.
Marketing manager Seth Pereira said premium alcohol brands had benefited from the growth of the middle class‚ and had largely been unaffected by the economic downturn.
The Control of Marketing of Alcohol Beverages Bill will be gazetted later this week and it proposes a total ban on alcohol advertising.
Social Development Minister Bathabile Dlamini said research by the Medical Research Council showed that 130 people a day die of alcohol-related causes in South Africa.
"The resulting economic costs are enormous and the tangible and intangible costs associated are far in excess of the contributions the alcohol industry makes to the fiscus‚" she said. – BDlive