To coincide with Breast Cancer Awareness Month, the station launched its own breast cancer initiative and invited doctors, survivors and those affected directly or indirectly by cancer to share their experiences and knowledge.
"One in every 33 women are likely to get breast cancer. This is a scary fact. This is why the message I bring across to you is that early detection is highly important,” Smith said.
"Check the two risk factors – your family history and hormone therapy. You need to check whether anyone else in your family has had breast cancer – breast cancer is most of the time hereditary.
"Women between 50 and 70, and women who come from a family with a history of breast cancer should go for annual mammograms as their risk is heightened.
"There are only about two benefits of hormone therapy – one being that it prevents hot flushes and osteoporosis.
"Do regular self-examinations. You should do this in two ways – look and feel.
"Look at the whole of your chest – your breast, areola, nipple, and surrounding areas. Look to see if your skin is smooth, check its colour and check if there is any swelling.
"Then feel. Press around your breast. Check if you feel anything strange or if there is any discharge. The more you self-check yourself, the more your technique improves. You become more aware of yourself and in turn become so much more confident in your own skin.”
In taking control of their lives and health, he also advised that women go for mammograms and breast ultrasounds once every one to two years. This can help to better manage their risk of getting breast cancer.
"Nowadays, technology is so improved that the plastic surgeons are there from the very beginning. There is no need for women to be insecure.
"The important thing to remember is that it’s better if we detect it earlier rather than later,” Smith said.
As part of the initiative, the station is selling ribbons at R2 each and will give all proceeds to the Cancer Association of South Africa.