IT is with regret that, for the first time, I must disagree with Piet Naude's consistently sound standpoint on public ethics. It is over the matter of a proposed ban on alcoholic beverage advertising ("Support alcohol advert ban", October 22).
As in the case of tobacco there is an impatient tendency to put the cart before the horse. The use of any ingested substance needs essentially to be the subject of intense educational input from the earliest age, mother and father's knee onwards, and never more importantly that in early and late adolescence.
This applies to dietary habits and patterns as much as to the so-called pleasurable items, to medicines as much as to wine, beer, spirits and the inhaled drugs like nicotine.
A compulsory and intense education and training programme for every emergent citizen in a free society should be available at secondary schools and first year university to inculcate, repeatedly, the insights needed for the wise and helpful use of any potentially harmful substance. This might become the hallmark of a civilised free society where the twin unacceptables of overkill in advertising of liquors and the killjoy of exclusion from moderate usage in daily life should be achieved.
We need to exercise watchful expectancy in any programme for reform of human lifestyle habits and not apply totalitarian regulations.
Colin Fraser Lang, Knysna