Shanaaz Prince
JUST On Cosmetics, in partnership with the Small Enterprise Development Agency (Seda) and wholesale and retail Sector Education and Training Authority (Seta), have created new opportunities for growth within the hair salon sector with the implementation of their New Venture Creation Strategy project last year.
The pilot project was aimed at improving 50 new or existing businesses within the hair salon sector in the Eastern Cape. Of the 50 students enrolled, 47 have successfully graduated from the project and been equipped with new skills.
Divided into two main phases, the project consists of theory-based training facilitated by Seda. Here students receive training in customer relations, financial management and marketing.
Existing salon owners who were part of the project were able to implement these new skills to improve their business strategy and growth. Others were afforded the opportunity to open new salons between East London and Port Elizabeth. These salons will be set up within the next three months, employing a minimum of five employees each. The second phase will include mentorship.
According to Just On Cosmetics chief executive Suren Naidoo the purpose of the project is to empower the under-privileged. "We are tired of hearing all the sad stories of unemployment. Either we can sit and complain or do something about it,” he said.
