DESPITE a crippling recession and increased competition, your favourite morning read, The Herald, increased its readership in the 12 months from July 2011 to June this year. The latest AMPS figures show that 242000 people read The Herald, up from 236000 a year ago.
And readership of The Herald's hugely popular supplements, La Femme and Leisure, is soaring.
La Femme's readership increased from 515000 to 541000, while Friday's arts and entertainment supplement Herald Leisure's readership grew from 462000 to 536000.
AMPS (All Media and Products Survey) is compiled by the SA Advertising Research Foundation and is a key indicator for advertisers when choosing where to advertise.
The AMPS survey also indicates that readers in the upper LSM'S 9 to 10 have increased to 99 000, comprising 41% of our readers. LSM 7 and 8 comprises 30% of our readers, LSM 6 constitutes 18 % of our readers and LSM 5 constitutes 8% of our readers.
The LSM (Living Standards Measure) is a wealth measure based on a person's standard of living, rather than income.
LSM 1 is typically made up of people without access to electricity and hot running water, while highest category LSM 10 generally comprises those with a good job, a house and a car.
The Herald editor Heather Robertson said: "It is deeply humbling that despite the recession, more readers are choosing us for their daily diet of local news, views and entertainment.
"We thank our readers for their continued support and we at The Herald promise to keep on producing a local newspaper that exists to serve their needs."